HyenaMind logoHyenaMind
Attract, for local and service businesses

Google Ads managementBe there when someone searches for exactly what you do.

Search ads reach people at the moment they look for a service, which makes them the fastest channel for many local businesses and the easiest one to waste money on. We build and manage Google Ads around tight intent, honest tracking and the quality of the enquiries they produce.

kitchen renovation near me
Sponsored

Kitchen renovations in your area

Fixed quotes · Finished portfolio

yourcompany.ca/kitchen-renovations
Request a quote
Search intent → landing page → enquiry
The problem

Google Ads loses money quietly when it is run loosely

Broad keywords, missing negatives, a homepage as the landing page and conversion tracking that counts the wrong things turn ad spend into tuition. Discipline is the difference, and more budget rarely substitutes for it: here is what usually does.

  1. 01Paying for searches that were never going to buy
  2. 02Broad match and automated settings left unchecked
  3. 03Ads sent to a homepage instead of a matching page
  4. 04Conversions counted that are not real enquiries
What is included

What Google Ads management includes

Account and campaign structure
Keyword research and match-type strategy
Negative keyword management
Ad copy and assets
Landing pages matched to each ad group
Conversion tracking for calls, forms and bookings
Offline conversion import from your CRM, where it fits
Search-terms review and ongoing optimisation
Who it suits

Businesses that sell something people search for when they need it.

Running a contracting or trade business? The contractor version goes deeper on how homeowners choose.

  • People search for your service when the need arises
  • You can answer calls and enquiries quickly
  • You want enquiries this month while organic visibility builds
  • You have spent on Google Ads before and could not tell what worked

How it applies by industry

How it works

How we set up and run Google Ads

Review My Google Ads
  1. 01

    Account architecture

    Campaigns structured around your services, service areas and the value of each type of job.

  2. 02

    Keywords and negatives

    Target the searches that signal a need. Exclude, deliberately and continuously, the ones that never become work.

  3. 03

    Ads and landing pages

    Each ad group sends people to a page that answers the exact search they made.

  4. 04

    Tracking

    Real conversions only: submitted enquiries, connected calls and bookings, imported from your CRM where possible.

  5. 05

    Optimise for quality

    Bids, search terms, ads and pages refined toward qualified enquiries rather than clicks.

Scope

What shapes Google Ads cost

These decide the price, which is why it is scoped with you rather than taken from a list.

  • Your market

    Click prices are set in an auction and vary widely by service and area. The budget follows from them, not the other way round.

  • Services and areas

    Each distinct service or region usually needs its own campaign or ad group, keywords and landing page.

  • Landing pages

    Pages that already match each offer reduce set-up time; missing ones have to be built first.

  • Existing tracking

    If conversions are not measured reliably, that is fixed before spend is increased.

Measurement

How Google Ads performance is judged

Reported against your own starting point, so you can see whether it paid for itself.

  • Cost per qualified enquiry

    What a usable enquiry costs, not what a click costs.

  • Conversion actions that are real

    Calls over a sensible duration, submitted forms and booked appointments, with duplicates removed.

  • Search terms

    The actual searches that triggered your ads, reviewed so budget only goes where intent is right.

FAQs

Google Ads questions, answered straight

How much should I spend on Google Ads?
It depends on what clicks cost for your services in your area and how many enquiries you can handle. We estimate that from Google's own keyword data before recommending a starting budget, and do not recommend scaling spend until tracking shows what a qualified enquiry costs.
How fast will I see enquiries?
Search ads can produce enquiries soon after campaigns, landing pages and tracking go live. Quality improves over the following weeks as search terms are reviewed and the campaigns learn from real conversions.
Should I also use Local Services Ads?
Where your business category and country are eligible, Local Services Ads appear above standard search ads and charge per lead rather than per click. They complement search campaigns rather than replace them, and we check eligibility at the start.
Who owns the ad account?
You do. The account, the data and the conversion history stay in your name, so nothing is lost if you ever change who manages it.

Works best alongside

Convert

Conversion Rate Optimisation

Turn more of the visitors you already pay for into enquiries you can act on.

Explore Conversion Rate OptimisationGrow

Conversion Tracking & Analytics

Know which channel, page and campaign produced each enquiry, and each job.

Explore Conversion Tracking & AnalyticsAttract

Meta Ads

Facebook and Instagram campaigns that create demand before people start searching.

Explore Meta Ads

Client feedback

We achieved outstanding results from our Google Ads campaign. The work was executed professionally and delivered exceptional performance.

Client

Zaynoodin R.

Project

One Time Setup Google Ads

Rating

5.0 out of 5 on Freelancer

Next step

Ready to talk it through?

Tell us about your business and what you want Google Ads to achieve. You will get an honest view of what is worth doing first, including when the answer is a different service.

Review My Google AdsNot sure? Find your growth bottleneck

What happens next

  1. 01Your message is routed by intent: homeowner, contractor leads, contractor growth or general.
  2. 02A real person replies. Usually within one business day.
  3. 03No pressure, no spam. A conversation about fit.