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Follow up, for local and service businesses

Most enquiries are lost to silence, not to competitors.

People contact several businesses and compare the replies as they arrive. The first useful response usually sets the terms the rest are judged against. The problem is that the people best placed to reply are on site with their hands full.

A qualified enquiry, ready to book
Availability
Tue morningWed afternoonThu morning

Appointment booked

Confirmation sentReminder before the visit
Qualified → offered → confirmed
The problem

The gap between an enquiry and a reply is where work disappears

An enquiry that waits until the evening is competing with one that was answered at midday. Nothing about the quality of your work enters that comparison.

  1. 01Enquiries arrive while you are on a job
  2. 02Calls are missed and not returned the same day
  3. 03Appointments are booked and then forgotten by the customer
  4. 04No record of which enquiries were followed up and which were not
What is included

Appointment Setting & Follow-Up, done properly

Immediate acknowledgement of every enquiry
Qualification before anything reaches your diary
Appointment booking into your availability
Confirmation messages
Reminders before the visit
Follow-up when there is no answer
Reschedule handling
A record of every enquiry through to outcome
How it works

The process

Set Up Appointment Follow-Up
  1. 01

    Define what is worth booking

    Service, area and job type, so your diary fills with visits you actually want.

  2. 02

    Acknowledge immediately

    Every enquiry gets a reply straight away, even when you cannot answer personally.

  3. 03

    Qualify before the diary

    Enquiries are checked against your criteria so unsuitable ones do not consume a visit.

  4. 04

    Book and confirm

    A time is agreed and confirmed in writing, with a reminder before the visit.

  5. 05

    Chase the silence

    Enquiries that go quiet are followed up on a schedule rather than when someone remembers.

FAQs

Fair questions, straight answers

Will someone answer the phone as my business?
How enquiries are handled is agreed with you before anything goes live, including what is said, what is promised and what is escalated to you. Nothing is set up that commits you to work you have not agreed to.
How quickly are enquiries answered?
A response window is agreed with you and then actually measured, rather than described in general terms. We will not quote an industry figure here, because the only number that matters is the one your enquiries get.
Does this replace my own follow-up?
It is usually a safety net rather than a replacement. The aim is that nothing goes unanswered when you are on site, not that you stop speaking to your own customers.

Works best alongside

Qualify

Lead Qualification

Decide which enquiries deserve your time before they reach your diary.

Explore Lead QualificationGrow

CRM & Marketing Automation

One place every enquiry lives, with the routine follow-up running on its own.

Explore CRM & Marketing AutomationConvert

Lead Generation

Full-funnel lead systems: traffic to landing page to qualified appointment.

Explore Lead Generation
Next step

Ready to talk it through?

Tell us about your business and what you want Appointment Setting & Follow-Up to achieve. You will get an honest view of what is worth doing first, including when the answer is a different service.

Set Up Appointment Follow-UpNot sure? Find your growth bottleneck