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Qualify, for local and service businesses

Not every enquiry is a job.

An enquiry is not an opportunity until someone has checked that it is the work you do, in a place you cover, for a person who intends to proceed. Done well, qualification protects the scarcest thing a local business has, which is the hours available to quote.

Incoming enquiries
In your service area, work you want
Outside the area you cover
Price-checking, no project yet

Routed with context

Why it qualifiedNever a guaranteed job
Incoming → checked → routed
The problem

Unqualified enquiries cost more than they look

The visible cost is the site visit. The hidden cost is the enquiry you answered late because an unsuitable one came first. How people decide who to contact.

  1. 01Visits booked for work outside your service area
  2. 02Quotes produced for people who were only price-checking
  3. 03Good enquiries answered late because poor ones came first
  4. 04No record of why an enquiry was accepted or declined
What is included

Lead Qualification, done properly

Qualification criteria agreed with you
Every enquiry checked against them
Service, area and intent confirmed
Project context captured
Routing to the right person
Declines handled politely
The reason for each decision recorded
Criteria reviewed as your capacity changes
How it works

The process

Set My Qualification Criteria
  1. 01

    Define the work you want

    Trade, job size, service area and anything you will not take on. Your criteria, not a generic template.

  2. 02

    Check every enquiry

    Each one is assessed against those criteria before it reaches your diary.

  3. 03

    Capture the context

    What the job is, where it is and when they want it, so a quote can be prepared without a second conversation.

  4. 04

    Route or decline

    Qualified enquiries go to whoever should handle them. The rest get a courteous reply rather than silence.

  5. 05

    Review the criteria

    What qualifies changes as your capacity and the work you want change. The rules are revisited, not set once.

FAQs

Fair questions, straight answers

How is this different from lead generation?
Lead generation creates enquiries. Qualification decides which of them deserve your time. They are often bought together, but a business already receiving plenty of enquiries may only need the second.
Is this the same as buying qualified leads from you?
No, and the direction is opposite. Our qualified lead service supplies opportunities to you. Qualification works on the enquiries your own marketing already produces, so they stay entirely yours.
Will I lose work if enquiries are filtered?
That is the risk worth naming. It is managed by agreeing the criteria with you and recording the reason for every decline, so you can see what was turned away and adjust. Nothing is filtered on a rule you have not approved.

Works best alongside

Convert

Lead Generation

Full-funnel lead systems: traffic to landing page to qualified appointment.

Explore Lead GenerationFollow up

Appointment Setting & Follow-Up

Reply first, book the visit and make sure no enquiry is lost to silence.

Explore Appointment Setting & Follow-UpGrow

CRM & Marketing Automation

One place every enquiry lives, with the routine follow-up running on its own.

Explore CRM & Marketing Automation
Next step

Ready to talk it through?

Tell us about your business and what you want Lead Qualification to achieve. You will get an honest view of what is worth doing first, including when the answer is a different service.

Set My Qualification CriteriaNot sure? Find your growth bottleneck